Gabriela WeinsteinFeatured projects
My work
Five projects — coursework, a classroom company, and two real clients. I’ve written them up the way I’d present them: the challenge, how I got to an answer, and what I would actually recommend.
Crumbl → Australia
Could one of America’s most viral cookie brands succeed in Sydney? A market-entry feasibility study, written from inside the market.
Read the case study →
LEVEL
How do you build an energy drink that competes with Celsius? Not by copying it — by giving people a reason to switch.
Read the case study →
Whey Better
What happens when a classroom starts operating like a real company? Packaging, flavors, a booth, and a Golden Booth Certificate.
Read the case study →
Tuttera × TAMID
Marketing and social media consulting for an Israeli tutoring company — taking one brand across three platforms without losing the story.
Read the case study →
Alleato × Qantas
In progress University of Sydney
How can Qantas rebuild trust with its stakeholders? A live consulting project on transparency, sustainability and giving travellers back some control.
Read the case study →
What I bring
The strengths
behind the work.
Every project above needed a different skill, but the same four things keep showing up in how I approach them.
Creative thinking
I love taking an idea and finding a way to make it stand out. From developing brand concepts to creating social content, I’m always thinking about how creativity can turn strategy into something people actually want to engage with.
Brand storytelling
I’m interested in what makes people connect with certain brands, and how a strong message can turn a product into something consumers care about. My projects have challenged me to think about positioning, identity, consumer behavior, and the story behind a brand.
Leadership
Founding Wake Forest Women’s Flag Football taught me how to turn an idea into something real. I’ve learned how to take initiative, bring people together, communicate clearly, and create an environment where others want to contribute.
Global perspective
Studying abroad at the University of Sydney has pushed me to think beyond the U.S. market. Through my international marketing work, I’ve explored how culture, consumer behavior and local competition influence the way brands need to communicate and operate across markets.
My résumé
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quick version?
Experience, education, leadership and skills, all in one place — as a document you can read on the page, or a PDF you can keep.