Gabriela WeinsteinWake Forest University · Class of 2028
Gabriela Weinstein
Integrated Marketing Communications / Brand Storyteller / Creative Strategist
Hi, I’m Gabi! I’m passionate about the intersection of creativity, strategy, and consumer behavior. Whether I’m developing a brand idea, exploring a new market, or building something from the ground up, I love finding creative ways to connect people with brands.
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- Creative.
- I look for the idea underneath the brief — the angle that makes people stop, feel something, and remember the brand.
- Driven.
- When something doesn’t exist yet, I build it. I founded Wake Forest’s first women’s flag football club and grew it to 20+ members.
- Collaborative.
- My best work has come out of teams — competition floors, group case studies, and classrooms run like companies.
Selected work
Strategy, brands,
and real clients.
Five projects: a market-entry strategy written in Sydney, a challenger brand built from consumer insight, a company my class ran for real, and two live client engagements.
International marketing
Crumbl → Australia
Could one of America’s most viral cookie brands succeed in Sydney? A market-entry feasibility study.
Read the case study →
Consumer behavior
LEVEL
An energy drink built to give consumers a reason to switch away from Celsius — not another copy of it.
Read the case study →
Business consulting
Alleato × Qantas
A live University of Sydney project on rebuilding stakeholder trust through transparency and smarter disruption management.
Read the case study →Right now
What I’m building
Marketing is the thread through everything I do — but the leadership roles are where I’ve learned the most about people, persuasion, and getting an idea off the ground.
Women’s flag football club at Wake Forest — founded and led by me
New members recruited as VP of Recruitment for TAMID
Convention attendees pitched during my Greek Capital Management internship
GPA while studying abroad on two continents
Let’s talk
Looking for a summer
2027 marketing intern?
I’m looking for internships in brand strategy, consumer insights, and integrated marketing where I can keep learning how great brands get built.